DIGITAL ADVERTISING

Open web advertising is essential alongside social media, offering brands a broader reach to engage targeted audiences beyond social networks. With diverse ad formats and advanced targeting capabilities, it enables effective audience engagement based on behaviour and interests. MAP utilises advanced technology to target precise audiences through behavioural and semantic data analysis, ensuring brand safety by advertising on reputable websites. This approach leads to deeper user engagement, lower costs, and valuable insights for refining strategies and improving effectiveness in reaching more potential customers.

OPEN WEB ADVERTISING

Build a custom audience for your campaign (based on behaviour, demographics, location, interests, etc)
Optimize towards your desired KPI
Campaign set up and execution with daily optimization
Creative creation based on brand messaging and value
Post campaign report and analysis on campaign successs and audience data for future campaigns

META ADVERTISING

Target audience interested in your posts / content
Targeting new users similar to your existing audience
Interactive formats encourage user participation and sharing
Generate likes and follows to your Instagram and Facebook
Ads are designed to perform well in mobile devices
Increases brand visibility and recognition through widespread exposure
Detailed performance metrics like impressions, clicks and conversions

SEO

Increase traffic to your site
Higher rankings build trust with users
Yield long term results
Improves site usability and navigation

OOH & DOOH

OUT-OF-HOME

Out of Home (OOH) advertising refers to any advertising that reaches consumers while they are outside their homes, e.g. advertising wrap on trams.

Enhances visibility and recognition among a broad audience
Bold, eye-catching designs that can leave a lasting impression
Works well alongside digital marketing campaigns

DIGITAL-OUT-OF-HOME

Digital Out of Home (DOOH) refers to advertising displayed on digital screens located in public spaces, outside of the home.

Increases visibility and recognition in busy public areas
Dynamic content / videos captures attention more effectively than static ads
Advertisers can easily change messages or campaigns based on needs
Complement online and social media campaigns for a cohesive strategy